By: Leon Klempner, DDS and Amy Epstein, MBA*
Most practices jump headfirst into social media (Facebook, Instagram, LinkedIn, etc.) but fail because they don’t understand the platforms. If you want to succeed, you need a gameplan that follows some basic rules. Use the advice below to reach prospective new patients in your area who need your services.
Do Plan Ahead
You need a plan. Create a calendar and plan your posts. Stay at least 1-2 months ahead, but leave some room for spontaneity. If you’re having an event at your practice, post about it beforehand to let people know what’s coming up. Then, make sure to take...
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